Our Mission
At Fitness Trends, we are dedicated to bringing our readers the most accurate, up-to-date, and cutting-edge health and wellness news, trends, and products. Engaging in a healthier, happier lifestyle results in countless benefits for our overall wellbeing. Our philosophy is rooted in the pursuit of better living for our team and our audience. When we find a recipe, workout routine, or supplement that aids in our health journey, we want to tell the world about it. By sharing the latest information and innovations in the fitness world, we can achieve and exceed our goals — together.
Our Editorial Philosophy
Fitness Trends was founded by health and wellness experts with backgrounds in journalism. As such, we have a strong “reader first” mentality. All of the articles and products on our site are featured because they deserve to be. It’s as simple as that. Any sponsored content is clearly marked as such and every partner is chosen on merit. Benefit to our readers is paramount in the selection process. If we wouldn’t try a piece of exercise equipment, protein powder, or nootropic ourselves, why would you?
Methodology and Product Selection Process
We assess a wide range of factors before selecting our top choices for a given product category. To make our selections, we rely on extensive research, product information, vendor websites, competitor research, and first-hand experience.
We then consider what makes a product best for customer-specific needs. By defining the needs of a given audience or demographic, we can determine the best solutions. Reputable providers known for their high standards, regulatory compliance, and customer satisfaction are added to our compilation list for further analysis. We then evaluate each solution on the list based on the features they offer, considering all relevant factors for its category. Price plans, hidden fees, customer reviews, and customer support are also assessed in the selection process.
Fitness Trends writers will often try products to get a first-hand experience of the goods and services featured in our buyer’s guides. Finally, we curate a comprehensive list based on the previously stated factors, ensuring readers have the necessary tools to make an informed decision.
Meet the Team
Aron Vaughan, Co-Founder
Aron Vaughan is a fitness enthusiast with a background in journalism, writing, and technology. After learning the fundamentals of the supplement industry at a local Superfood-focused smoothie and acai bowl café, he entered the world of publishing, writing and editing for technology, cannabis, and software advice outlets. He has a passion for anything physical, including soccer, surfing, running, and weight lifting. Most importantly, he is dedicated to bringing the skills and tips he has acquired to Fitness Trends readers while continuing his personal journey of health and wellness.
Jim Daws, Inquiring Mind
Jim is a writer with a lifelong interest in health and fitness. Covering a broad range of topics informed by personal and professional experiences, he writes on diverse topics, including health, fitness, technology, popular culture, politics, foreign affairs and labor. Jim has been published widely in major newspapers, magazines and websites.
Jim tries not to write about himself in the third-person, because it feels awkward.
Elizabeth Daws, Creative Director
Warrior Against Time
Defender of Small Creatures
Master of Guilt-Free Treats
Creative Guru
Believer of All that is Good